We work with ambitious founders to build lifestyle brands that click.
You probably have 100’s of ideas for your brand. We’ll work together to pick the winning one.
Here’s the process.
Discovery
Every top brand starts with understanding. In this stage, we dive deep into your story — what inspired you to start, who you’re here to serve, and where you want to take your business next. By uncovering your goals, motivations, and vision, we lay the foundation for a brand strategy that’s true to you and built to grow with you.
Brand Strategy Development
This is where clarity turns into direction. We define what makes your brand different by carving out a unique position in the market — built around who you serve and why you matter to them. Through audience personas, brand personality, and a mission that keeps you grounded, we shape a strategy that aligns every decision you make. The result: a brand positioning statement that becomes your north star for growth, marketing, and storytelling.
Creative Direction
In this stage, we collaborate closely to explore and define the visual world of your brand. Through a back-and-forth process, we craft a brandscape — a curated collection of typefaces, colours, photography, and other visual cues — that captures your brand’s full personality and energy. Once we’ve refined a direction that authentically represents what your brand stands for, we transition into brand development.
Brand Development
It’s time to bring your brand to life. This is where we design your logo suite, colour palette, typography, and all the supporting brand elements that make your identity feel complete. Everything is neatly packaged into a brand guidelines document so you can use your brand with confidence and consistency. Before we wrap things up, we’ll go through everything together, talk through your thoughts, and make any final tweaks to ensure it feels perfectly aligned with your vision.